Video analytics
There’s more to CCTV than capturing images. With video analytics, we can help you be prepared and offer your customers a better experience.
Gone are the days when all CCTV could do was record grainy images along a perimeter fence or in the corner of a store. These days, high-resolution cameras generate detailed images that can be analysed by artificial intelligence (AI) to generate insights with the power to transform how your stores operate.
Not only that, but AI can be trained to spot behaviour and alert you to potential risks in a way never previously possible – so you can take steps to minimise losses and maximise security. Thinking like a human, but with the impartiality of a machine, AI is a powerful ally. And ours detects people, not motion, minimising false alarms while understanding what’s going on in real time. The future is here!
The business benefits of video analytics
There’s no limit to the things our video analytics services can help you with. When you need evidence for a police investigation, for example, we can automatically look through recordings for vehicles of a particular size and colour, or for people wearing certain clothes. But that’s still pretty basic stuff by our standards. There are loads more possibilities, such as:
- Retail analytics – for example, we can count how many people have shopped with you in a day, and see whether checkouts are more effective than automated tills.
- Crowd control and queuing – we can set rules so that if person count thresholds are reached, access to an area is automatically restricted for safety. We can also monitor queue lengths to reduce queue abandonment at checkouts at different times of day.
- Suspicious behaviour – whether it’s loitering, object detection or even someone standing in a particular pose during a transaction, video analytics can spot and flag up suspicious behaviour in real time so that you can act fast.
With insights like these, you have the knowledge you need to take preventative action – whether that’s improving staffing in different parts of your store or alerting police to a potential suspect.
Our video analytics services can help optimise your business, keep staff and customers safe and improve your customer experience. Give us a call on 01749 600 600 and we’d be delighted to answer any of your questions and discuss your business needs.